Purely Scottish - Graphic & ui Design
I designed the user interface for Purely Scottish, a website dedicated to showcasing their premium Scottish spring water. The challenge was to create a clean, inviting layout that reflects the purity of the product and the brand’s deep connection with Scotland. While the original color palette consisted of dark blue, light blue, and white, reflecting the brand’s established identity, I introduced a light green accent. This green represents the natural environment and the deep connection to Scotland’s lush landscapes, adding warmth and contrast to avoid a monochromatic design.
The UI emphasises simplicity and ease of navigation, allowing users to effortlessly explore the variety of products offered by Purely Scottish. The client’s goal was to showcase their range of spring water products, including still and sparkling water, as well as coolers and boxed water.
Strategic calls to action were placed to guide users toward learning more about the products and the brand's story, while also reflecting the client’s vision of a more modern, refreshed brand identity.
Key Design Achievements
Introduced a nature-inspired green accent to complement the brand’s blue palette, adding visual contrast and representing the connection to Scotland’s landscapes.
Developed a flexible, user-friendly interface that simplifies product exploration, showcasing the brand’s range, including still and sparkling water, coolers, and boxed water.
Created a modern, refreshed look for the brand, aligning with the client’s vision of appealing to a contemporary audience while maintaining the brand’s natural identity.
Implemented a responsive design to ensure a seamless and consistent experience across all devices, from desktop to mobile.
Focused on strategic placement of calls to action to drive user engagement and encourage exploration of both product offerings and the brand story.
Currently, the project is still in development, with only the home page completed at this stage. 🚧
